BGrace Media is a Transcultural, Public Relations and Marketing Agency focused on using our expertise in storytelling to connect brands with people. We know how to make your brand resonate with Millennials, Boomers, and Generation Xers! We create campaigns that work! We get clicked, liked and shared! We create emotionally-charged events, keeping your brand top-of-mind, driving positive behavior change. We get people talking!
NEWS: Chasiti Shepherd Named to National Small Biz Council
Chasiti Shepherd, owner of BGrace Media and a BBJ Top 40 Under 40 honoree, joins the NSBA Leadership Council alongside other small-business advocates from across the nation.
NEWS: Chasiti Shepherd was appointed to the NBSA Leadership Council this week.
The NBSA is comprised of over 65,000 member businesses across all 50 states. It is the nation’s oldest small-business advocacy group and operates without partisan preference
WHAT WE DO
Media Relations
Our approach to media relations is grounded in relationships. We believe in creating and cultivating relationships, which allow us to stay on top of the ever-changing landscape and help keep our clients top-of-mind as trusted resources.
Creativity
Being creative isn't always about flashy graphics or bright shiny objects. We apply creativity to everything we do. Whether it’s creating a brand positioning strategy, developing a graphic identity, targeting advertising, writing a news release or, creating a pitch letter, creativity flows through everything we do at BGrace Media!
Integration
We believe that successful campaigns tell your story from many different angles. As a result, connecting with audiences and driving behavioral change may require a variety of communication strategies. We learn your business, your target audience and identify opportunities for growth. After developing your “special sauce” we work seamlessly with you to integrate successful brand tactics together.
Social Media
Social Media is the big buzzword right now, but (gasp) that doesn’t mean we believe social media is the savior for every company or organization. Furthermore, social media doesn’t have to mean utilizing just Facebook, Twitter, or Instagram. While for some brands this mix may make sense, things may not add up the same for others. Social media can mean working with your most loyal fans and turning them into brand ambassadors. BGrace can get them talking about you both online and offline, creating a custom community for your brand. No matter which way you slice it; success in social media is about connecting, building meaningful relationships, and making your customers your most zealous fans!
Corporate Event Planning
Let BGrace make your event a success! A corporate event can be defined as a gathering that is sponsored by a business for its employees, business partners, clients and/or prospective clients. Events can range from meetings for larger audiences, like corporate conventions to smaller gatherings for business training and holiday parties. At BGrace Media, we take care of the details and manage it all!
Crisis Management
We got it covered! Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization, its stakeholders, or the general public. We develop and execute a set of procedures applied in handling, containment, and resolution of an emergency in planned and coordinated steps. When push comes to shove, you will want us in your corner!
Project Management
Project management is a methodical approach to planning and guiding project processes from conception to completion. The primary challenge of project management is to achieve project goals on time, on budget and despite any unforeseen constraints. We develop a plan and get it done right for you!
Community Engagement
Community engagement is the process of working collaboratively with community groups to address issues that impact the well being of those groups. Activities that help firms engage the community includes credible and transparent reporting, community meetings, and inclusive decision-making. Let BGrace utilize our relationships to help keep you engaged and connected!
Media Buying
We get the people talking! Media buying is the procurement of media inventory. We will negotiate the best price and the most strategic placement for your business’s advertisements. Let us make you visible and your services known. We work for you keeping your best interest in mind. Because at BGrace Media getting the best value for you, is a win for us all!
Diversity & Inclusion
BGM will train your staff to recognize stereotypes that are unintentional, deeply engrained, and that are able to influence their behavior. BGM’s implicit bias training programs are designed to expose your team to their unconscious biases, provide tools to adjust automatic patterns of thinking, and ultimately eliminate discriminatory behaviors.
OUR PROCESS
OUR PROCESS
ASSESS
In order for us to be successful, we must listen and assess your goals. Our team will collect data on your current position in the market. We will research your target audience and also research your competition.
–Needs analysis
–Target audience
–Competitive analysis
–SWAT analysis
COLLABORATION
After a detailed discovery process we will collaborate on our findings. We will discuss your assets and liabilities. We will collectively come up with a strategy, action plan, and checkpoints. We will also enroll you in Basecamp.
–Meetings
–Think Tanks
–Budget Discussions
–Brand Development
CREATE
Now that we have done our due diligence, it’s time to get to work! After the collaboration, we are able to begin the branding phase. Whether it’s through press announcements or media coverage, we love to get people talking about you! We will craft messages, releases, announcements, tweets, and Instagram posts to send out to the masses.
–Press releases
–Media Alerts
–Influencer Campaigns
–Grassroot engagement
–Social Media
ROLLOUT
When we leverage the strength of your brand to generate powerful and memorable content, you create the opportunity to build strong and lasting bonds with your current and future customers, clients, and fans. We strive to bring you those opportunities each and every day.
–Radio
–Billboards
–Social Ads
–Google Adwords
–Retargeting
–TV
–Print
MEASURE
We don’t just throw PR and Marketing tactics against the wall and hope they stick! We produce campaigns that work! We track and monitor everything we do.
–Google Analytics
–Social A social listen
