NEWS: Chasiti Shepherd Named Top 40 under 40 by Birmingham Business Journal 2018
Want to get to know 2018 Top 40 Under 40? Here’s your one-stop shop for all 40 full profiles.
NEWS: Chasiti Shepherd Named Top Influencer by Birmingham Magazine 2018
Want to get to know Top Influencers in Birmingham 2018? Here’s your one-stop shop for all Top Influencers profiles.
WHAT WE DO
Our approach to media relations is grounded in relationships. We believe in creating and cultivating relationships, which allow us to stay on top of the ever-changing landscape and help keep our clients top-of-mind as trusted resources.
Being “creative” isn’t always about flashy graphics or bright shinny objects. We apply creativity to everything we do. Whether it’s creating a brand positioning strategy, developing a graphic identity, targeting advertising, writing a news release or creating a pitch letter, creativity flows through everything we do at BGrace Media!
We believe that successful campaigns tell your story from many different angles. As a result, connecting with audiences and driving behavioral change may require a variety of communication strategies. We learn your business, your target audience and identify opportunities for growth. After developing your “special sauce” we work seamlessly with you to integrate successful brand tactics together.
Social media is the big buzzword right now, but (gasp) that doesn’t mean we believe social media is “the savior” for every company or organization. Furthermore, “social media” doesn’t have to mean just Facebook, Instagram or Twitter. While for some brands, this mix may makes sense, social media is more. Social media can mean reaching out to influencers and key bloggers. Social media can mean working with your most loyal fans and turning them into brand ambassadors. BGrace can get them talking about you both on and offline, creating a custom community for your brand. No matter which way you slice it; success in social media is about connecting, building meaningful relationships and making your customers your most zealous fan!
Corporate Event Planning
Let BGrace make your event a success! A corporate event can be defined as a gathering that is sponsored by a business for its employees, business partners, clients and/or prospective clients. Events can range from meetings for larger audiences, like corporate conventions to smaller gatherings for business training and holiday parties. At BGrace Media, we take care of the details and manage it all!
We got it covered! Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization, its stakeholders, or the general public. We develop and execute a set of procedures applied in handling, containment, and resolution of an emergency in planned and coordinated steps. When push comes to shove, you will want us in your corner!
Project management is a methodical approach to planning and guiding project processes from conception to completion. The primary challenge of project management is to achieve project goals on time, on budget and despite any unforeseen constraints. We develop a plan and get it done right for you!
Community engagement is the process of working collaboratively with community groups to address issues that impact the well being of those groups. Activities that help firms engage the community includes credible and transparent reporting, community meetings, and inclusive decision-making. Let BGrace utilize our relationships to help keep you engaged and connected!
We get the people talking! Media buying is the procurement of media inventory. We will negotiate the best price and the most strategic placement for your business’s advertisements. Let us make you visible and your services known. We work for you keeping your best interest in mind. Because at BGrace Media getting the best value for you, is a win for us all!
Diversity & Inclusion
BGM will train your staff to recognize stereotypes that are unintentional and deeply engrained that are able to influence their behavior. BGM’s implicit bias training programs is designed to expose your team to their unconscious biases, provide tools to adjust automatic patterns of thinking, and ultimately eliminate discriminatory behaviors.
In order for us to be successful, we must listen and asses your goals. Our team will collect data on your current position in the market. We will research your target audience and also research your competition.
After a detailed discovery process will collaborate on our findings. We will discuss your asset and liabilities. We will collectively come up with a strategy, action plan, and checkpoints. We will also enroll you in Basecamp.
Now that we have done our due diligence its time to get to work! After the collaboration, we are able to begin the branding phase – whether it’s through press announcement or media coverage. We love to get people talking about you. We will craft messages, releases, announcements, tweets, and Instagrams and send them to the masses.
When we leverage the strength of your brand to generate powerful and memorable content, you create the opportunity to build strong and lasting bonds with your current and future customers, clients, and fans. We strive to bring you those opportunities each and every day.
We don’t just throw PR and Marketing tactics against the wall and hope they stick! We produce campaigns that work! We track and monitor everything we do.
–Social A social listen