Birmingham Violence Reduction Initiative
BGrace Media was hired by the Community Foundation of Greater Birmingham in August 2016 to work with the Birmingham Violence Reduction Initiative. BGM developed a communication and engagement strategy that told the BVRI’s Story. BGrace leverage social media to engage their target audience. We launched the Victory of Violence Tour as well as an anti-bullying tour in Birmingham City School
VOV kicked off on February 18th, the victory over violence tour was a series of events in 5 key housing districts that often saw violence.
Local & National News Coverage
Including The Huffington Post, The Birmingham Times, AL.com, CBS 42, ABC 33/40 and affiliates.
9 Video Pieces
for social media, 2500 likes
Community Engagement Impacted
over 15k lives, In 5 of Birmingham’s most dangerous communities