Birmingham Violence Reduction Initiative

Birmingham Violence Reduction Initiative

BGrace Media was hired by the Community Foundation of Greater Birmingham in August 2016 to work with the Birmingham Violence Reduction Initiative. BGM developed a communication and engagement strategy that told the BVRI’s Story. BGrace leverage social media to engage their target audience. We launched the Victory of Violence Tour as well as an anti-bullying tour in Birmingham City School

VOV kicked off on February 18th, the victory over violence tour was a series of events in 5 key housing districts that often saw violence.

Reach

Changed the image of the organization and created a greater understanding of its mission.
Built social media following through various platforms.
Improved public perception of the BVRI through positive community engagement.
Raised the profile of the individuals involved and put a face to the facts.
Drowned out the negative with undeniable, positive truth of who and what the BVRI was.

Results

Built Community and police relations.
Helped develop a committee for community engagement.
Positively changed the narrative around the BVRI.
Hosted community conversations.
Developed and Executed all graphic design work.
Created and managed all BVRI social media platforms.

GENERATED

Local & National News Coverage

Including The Huffington Post, The Birmingham Times, AL.com, CBS 42, ABC 33/40 and affiliates.

DEVELOPED

9 Video Pieces

for social media, 2500 likes

MORE THAN

20,000

Views

Community Engagement Impacted
over 15k lives, In 5 of Birmingham’s most dangerous communities

2018-11-06T17:05:55+00:00