Birmingham Violence Reduction Initiative
BGrace Media was hired by the Community Foundation of Greater Birmingham in August 2016 to work with the Birmingham Violence Reduction Initiative. BGM developed a communication and engagement strategy that allowed the Foundation to tell their story more effectively. BGM leveraged social media to engage their target audience. We launched the Victory of Violence Tour as well as an anti-bullying tour in Birmingham City Schools.
VOV kicked off on February 18th. The Victory Over Violence Tour was a series of events in 5 key housing districts that often saw violence.
Local & National News Coverage
Including The Huffington Post, The Birmingham Times, AL.com, CBS 42, ABC 33/40 and affiliates.
9 Video Pieces
for social media, 2500 likes
Community Engagement Impacted
over 15k lives, In 5 of Birmingham’s most dangerous communities