It’s our VERY OWN Lauren Woods!! Check out her feature in the Birmingham Business Journal and read the full blog post below
Developing an effective communication strategy may be easier than you think. However, it’s not something to take lightly as it can ultimately affect your bottom line. Before embarking on this task, make sure you take a careful approach in executing your plan. You must fully understand your intended audience so that your message resonates with them, and it is relevant.
First things first, you must create value between your product or service and the consumer. Develop a clear reason why they need it. In today’s society, many influencers persuade buyers to try new products. However, if you create value, your product/service will sell itself.
In your strategy, you must include key performance indicators (KPIs). KPI is a quantifiable measure used to evaluate the success of an organization. Doing this helps you meet your goals! It is imperative you choose the right metrics that will grow your business and lead to a successful campaign.
If you want to sell a product or service to someone, you must first get to know them. Learn your audience. You must know their characteristics, interests, what makes them tick. You cannot implement a successful strategy and target a group of people whom you do not know anything about.
Everyone working on your team must have a clear understanding of the end goal because people view success in different ways. What may be successful in your eyesight may differ from your team members. Clearly indicate the metrics that must be impacted, so that there is no confusion during the launch.
Before you launch the plan, get feedback! You need feedback, both internally and externally. Consumers, analysts in the industry, sales executives, and more should all take part in the process. Also, make sure you interview and consult with stakeholders so that the strategy lines up with the audience.
Timing is everything. Everything else can be perfect, but if your timing is off, your plan can be a flop. A good sense of public relations comes into play here. You must know how and when to send out press releases, social media, influencers mentions, and more. This can make or break your campaign.
Let BGrace Media implement a successful communication strategy plan for you! We connect brands with people, and we would love to tell your story.
By: Lauren Woods