Communication Strategy

Developing an effective communication strategy may be easier than you think. However, it’s not something to take lightly as it can ultimately affect your bottom line. Before embarking on this task, make sure you take a careful approach in executing your plan. You must fully understand your intended audience so that your message resonates with [...]

By |2020-04-06T05:32:50+00:00April 6th, 2020|blog-post|0 Comments

Public Relations Essentials

When you hear the term PR what comes to mind? Maybe you recall the slick dealings of Don Draper of Mad Men or Anne Hathaway’s excellent crisis management skills in the Devil Wears Prada. Well whether it's brainstorming new and innovative ideas for a client’s campaign or administering serious damage control for a significant fashion [...]

By |2019-01-03T19:22:58+00:00January 3rd, 2019|blog-post|0 Comments

The 4 T’s For Optimal Crisis Management

Face it, folks. PR is Messy! At BGrace, we know, first hand, how messy public relations can be. When dealing with public opinion, people often forget that companies are run by human beings and, that in itself, often leads to problems. We often hold CEOs, Pastors and city officials at a very high standard and when [...]

By |2018-10-10T21:16:56+00:00October 10th, 2018|blog-post|0 Comments

Crisis Management Steps

86% Of People Would Pay More For Services From A Company With Higher Ratings And Reviews 25% Of A Company’s Market Value Is Directly Attributable to Its Reputation According to a study by the World Economic Forum 87% Of Executives Rate Managing Reputation Risk As More Important than Other Strategic Risks According to a study by Deloitte [...]

By |2018-10-09T10:25:08+00:00October 6th, 2018|blog-post|0 Comments