Social media started as a fun way to connect with friends and family online. It has now evolved to be one of the best ways to leverage your brand at a nominal cost. Face it, social media is kind of a big deal, and brands can use it as an opportunity to tell their story [...]

It's our VERY OWN Lauren Woods!! Check out her feature in the Birmingham Business Journal and read the full blog post below https://www.bizjournals.com/birmingham/potmsearch/detail/submission/6485063/Lauren_Woods Developing an effective communication strategy may be easier than you think. However, it’s not something to take lightly as it can ultimately affect your bottom line. Before embarking on this task, make [...]

When you hear the term PR what comes to mind? Maybe you recall the slick dealings of Don Draper of Mad Men or Anne Hathaway’s excellent crisis management skills in the Devil Wears Prada. Well whether it's brainstorming new and innovative ideas for a client’s campaign or administering serious damage control for a significant fashion [...]

Face it, folks. PR is Messy! At BGrace, we know, first hand, how messy public relations can be. When dealing with public opinion, people often forget that companies are run by human beings and, that in itself, often leads to problems. We often hold CEOs, Pastors and city officials at a very high standard and when [...]

When you hear the term, “Account Manager” many people are unsure what this role entails. Just what is the Account Manager doing and how do they add value to my business and me?  At BGrace, our Account Managers play 3 key roles to provide seamless execution for you.   Being the “Who” - An effective [...]