86% Of People Would Pay More For Services From A Company With Higher Ratings And Reviews 25% Of A Company’s Market Value Is Directly Attributable to Its Reputation According to a study by the World Economic Forum 87% Of Executives Rate Managing Reputation Risk As More Important than Other Strategic Risks According to a study by Deloitte [...]

You’re a successful, bright young woman who landed a big job at a top company. However, you look around and see you are the only woman represented in the morning meeting. Someone mistakens you as an assistant or secretary? How frustrating is that?   I grew up attending an all-girls school for about 13 years [...]

We use our phones to communicate with other people every day. One way that our phones have significantly changed the way we communicate is social media. Instead of getting our updates from the news, we have unlimited access to every event going on in the world through our feeds. It provides us a platform for [...]

Ok, Ok, Ok,  we have been asked this essential marketing question far too many times, so we may as well clear up any conclusion about it now: what is the difference between Advertising and PR (Public Relations)? It's a little more complicated than the difference between a Jacuzzi and a hot tub, so today [...]